Growth rings spreading outward from a single small centre

The island of Okinawa, Japan, has one of the highest concentrations of centenarians on earth. Men and women there routinely live past 90, past 100, with relatively low rates of dementia, cancer, and heart disease. Researchers have studied them for decades, looking for the secret.

They found the usual suspects: a diet rich in vegetables and low in processed foods, strong community bonds, daily movement. But they also found something that resists easy quantification — something the Okinawans call ikigai.

Translated roughly, ikigai means "reason for being." It is the thing that gets you out of bed in the morning. Not the alarm clock. Not the obligation. The pull. The sense that today is worth showing up for because something meaningful awaits you in it.

The secret of Okinawa is not what they eat or how much they exercise. It is that they have never stopped finding life worth living.

Héctor García and Francesc Miralles explored this concept beautifully in their book Ikigai: The Japanese Secret to a Long and Happy Life. What they found in their interviews with Okinawan centenarians was not a formula or a five-step programme. It was a posture toward life — an orientation of engagement, curiosity, and gentle purpose that these men and women had maintained into extreme old age.

Why Purpose Is a Health Variable

This might sound like philosophy rather than health science. But the evidence is clear. Research published in major medical journals has found that people with a strong sense of purpose live longer, have lower rates of cardiovascular disease, sleep better, and show lower levels of inflammatory markers — the same markers associated with the chronic diseases of ageing.

A study from the Rush Alzheimer's Disease Centre followed nearly 1,400 older adults and found that those with the highest sense of purpose were 2.4 times less likely to develop Alzheimer's disease. Not modestly less likely. Nearly two and a half times.

Purposeless ageing is not just psychologically painful. It is biologically damaging. When a man retires from his job and has no clear answer to the question "what am I for now?", his body — not just his mind — begins to respond to the absence of meaning. Stress hormones rise. Social connection declines. Physical activity drops. The decay signal wins.

Ikigai is the counter to this. It is not a grand, singular mission. It is the accumulation of small, daily reasons to stay engaged — the garden that needs tending, the grandchildren who need stories told, the skill that is not yet mastered, the community that benefits from your presence.

The Four Circles — And Why the Western Version Misses the Point

You may have seen the popular diagram that presents ikigai as the intersection of four circles: what you love, what you're good at, what the world needs, and what you can be paid for. The intersection of all four, in this model, is your ikigai.

It's a useful framework — but García and Miralles argue it misses something essential. The Okinawan elders they interviewed did not have "what I can be paid for" anywhere near the centre of their sense of purpose. Their ikigai was humbler than that. A 102-year-old woman's ikigai was her great-great-grandchildren. A 90-year-old man's ikigai was his morning martial arts practice and his conversations with his students.

The lesson I took from this is important: your ikigai does not need to be monetised or world-changing to be valid. It needs to be real. It needs to be yours. And it needs to be something you return to every day, not just on special occasions.

Finding Your Ikigai After 60

For many men in their 60s, the question of purpose becomes newly urgent. Career identity, which carried so much of the weight for decades, begins to fade or disappear. Children are grown. The roles that structured your days may be changing. This is not a crisis — it's an invitation. An invitation to find, perhaps for the first time, what you are actually for.

Here are the questions I have found most useful in my own search:

  • What would you do every day even if no one paid you and no one noticed?
  • When do you feel most fully yourself? Not performing. Not obligated. Genuinely alive.
  • Who needs something only you can give them? This could be your grandchildren who need your time, a community that needs your skills, or simply a friend who needs your honesty.
  • What have you always wanted to learn but never had the time? The time may now be arriving.

My own ikigai is still forming — I don't think it ever fully solidifies, and the Okinawans suggest it shouldn't. But it includes building this community of men who refuse to wind down, learning to generate income through writing and teaching, being genuinely present for my wife and our grandchildren, and continuing to study the literature of a life well lived.

The Essential Insight

Ikigai is not a destination you arrive at. It is a daily practice of engagement with what matters most. The men in Okinawa who live to 100 are not doing extraordinary things. They are doing ordinary things with extraordinary commitment.

The Practical Application: Your Reason to Get Up

García and Miralles offer a piece of advice that I have found surprisingly powerful: write down, each evening, the three things you are looking forward to tomorrow. Not big things. Small ones. The morning walk. The chapter you're reading. The call with your son. The garden bed you're going to plant.

This practice — which takes two minutes — trains your attention toward what is worth anticipating in your life. It is, in essence, a daily renewal of your ikigai. And it stands in direct contrast to the ageing man's tendency to look back more than forward, to count losses rather than possibilities.

The Okinawans do not have a word for retirement. The concept — of stopping your meaningful contribution to the world at a fixed age — is foreign to their culture. There is only life, and the ongoing question of how to show up in it well.

That is the posture I am trying to build. Not arrival. Ongoing engagement. A reason — however modest, however personal — to speed up rather than slow down.


You do not need to travel to Okinawa to find your ikigai. You need to ask yourself honestly: what pulls me forward? What would I be sad to leave unfinished? Who needs me to stay present and engaged?

Start with those questions. Your answers — however small — are the beginning of a health strategy that no supplement can replicate.

Join the Newsletter   Read More Posts

Not done yet?

I coach men 50 and over through exactly this — finding your purpose, designing a life around it, and building a legacy your family will carry forward. Six sessions, one to one, and a call 60 days later. The first conversation is free and costs you nothing but half an hour.

See the Programme   Book a Free Call

The 100 Year Man

A 63-year-old South African building his 100-year life one deliberate decision at a time. Operations Manager by trade. Breadwinner, husband, father, grandfather, and relentless student by design.

Read My Story